FINDING a shade of foundation that perfectly matches your skin is like finding a needle in a haystack.Some brands only offer a few colours, and really, how many of us actually fit into a neat ivory, beige or caramel category? And let’s not even start on how tricky it can be for women of colour. Enter custom makeup.
Foundation that has been matched exactly to your own skin tone sounds too good to be true, but it’s set to become the new trend in makeup. French brand Lancome, which is owned by L’Oreal, recently released a new foundation, Le Teint Particulier. This video showing how the foundation comes together, has received a whopping 44 million views online.
The one-on-one consultation begins as a Lancôme Beauty Advisor scans a client’s facial skin tone with an innovative device designed for color accuracy. Then, concocting a one-of-a-kind foundation with customized coverage, finish, and level of hydration based on the readings. No matter what your foundation prescription is, Shades are meticulously created to reflect cool, warm or neutral undertones and provide a flawless finish for the ideal texture, fluidity, coverage level with a natural finish that remains virtually undetectable. The long-wearing, breathable formula is oil-free, fragrance-free, safe for sensitive complexions and won’t clog pores, leaving skin with a translucent radiance and a smooth, truly flawless natural glow.
The technology has already been rolled out in the US, with beauty lovers flocking for the mixed-right-before-your-eyes experience. And not just that, you get to walk away with a gorgeous white bottle labeled with your name and foundation ID, which you can reference to have your formula recreated.You'll have your very own perfectly-matched bottle of Lancôme foundation in just 15 minutes. Watch how it works below:
I havent tested it yet but if it does as promised then In my opinion, the $80 price tag is worth it. It's a bespoke base made for you, after all!
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