Estée Lauder has launched a 'Little Black Primer'; with the face of the brand, Kendall Jenner on Instagram.
And here is an EXCLUSIVE picture posted on Glamour...
Kendall revealed why the Little Black Primer is her must-have product. : "I've always been really into my eyelashes, so this is a fun product for me. While I usually love a lot of mascara, sometimes I don't want to wear too much makeup, but I still want a little definition. It's cool that you can use it just for tinting and it doesn't look like you have too much makeup on."
Kendall posted a quick clip from the video on her Instagram and received over 100K likes in half an hour.
So what's so special about the new Little Black Primer? According to the press release, the new mascara "triples its duties by moonlighting as a subtle lash tint and a water-resistant topcoat. It's the new Little Black Dress of lashes, a single, foolproof, all-occasion formula that belongs in every makeup wardrobe." You can use it on its own for a tinting your lashes, or you can use it as primer to amplify, or you can use it as a topcoat to set.
The Little Black Primer will be available at counters from March 2015, and will be previewing exclusively at Boots across US from January 21st.
Stay Gorgeous,
