The Plexi Gloss collection
The Plexi Gloss collection, $19 each, has a whopping thirty five lip glosses with vivid color, shine and true stay-on power. The exclusive SuperFlex Applicator ensures expert precision and control. It delivers the ideal amount of formula with its small split tip to evenly distribute color. There are two finishes with these glosses: pearly and non-pearly. With the wide array of colors you can go from subtle to bold in no time flat.
To Check out the complete 35 shades
click here.
Aqua Matic
MUFE is introducing the hottest new shades to its iconic, waterproof Aqua family. In addition to the ten current shades, the five new colors of Aqua Matic, $21, include: Diamond Turquoise,Matte Black, Diamond Peach, Metallic Pink, and Metallic Golden Khaki. Aqua Matic’s creamy texture glides on smoothly and blends really easily, providing immediate and even color payoff. And did you know, these crease-proof eye shadow pencils have been tested under water for five hours
Aqua Rouge
Aqua Rouge, $24, is Make Up For Ever’s collection of double – ended, smudge proof, high impact liquid lip colors. The brand is welcoming two new must-haves – #21 Cool Candy Pinkand #23 Apricot Pink – to its existing 18 shades. Aqua Rouge provides waterproof color that will not transfer. Simply apply to lips using the applicator and, if you prefer, top with the transparent gloss for a lacquered finish.
Artist Palettes

Make Up For Ever brings you two new collectable Artist Palettes, $42, each featuring nine complimentary shades of the iconic Artist Shadow gel-powder formula.along with step-by-step tutorials to easily achieve any look. Spotted are the new Make Up For Ever Artist Palettes for summer 2015. These retail for US $42.00 & CAD $49.00 and is now available at Sephora. Each palette contains nine must-have Artist Shadow formulas in neutrals and bright pops of color. These are limited-edition.
This palette features the coveted, easy-to-use Artist Shadow formula for endless eye looks—ranging from beautifully natural to highly artistic. With its advanced gel-powder formula blended with ultrafine pigments, each nude shade leaves a smooth, even finish that leaves lids ultra-saturated with highly-blendable, lasting color. The shades are organized in trios so you can effortlessly create playful, bold, and sultry looks. The shades are organized in trios so you can effortlessly create chic, natural, and smoky looks. This palette includes an illustrated, step-by-step application techniques by MAKE UP FOR EVER’s founder and creative director, Dany Sanz, to help you sweep on a number of eye-catching looks.
Electric Artist Palette
I-872 Pearly Pink
ME-910 Electric Magenta
S-924 Purple
D-552 Crystalline Gray Beige
ME-232 Turquoise Blue
ME-302 Peacock
ME-512 Golden Beige
ME-700 Amber
ME-930 Black Purple